Game Changers 500 is a “league of gamechangers leading a new era in business” that moves away from the profit at all cost business model. It strives to “accelerate the transition to a for-benefit economy that grows love, promotes unity, and cares for the planet.” Consequently, GC works to create a “critical mass of for-benefit businesses in every major city in the world” by “ranking the world’s top for-benefit businesses, sharing their world-class best practices, and using gaming dynamics to enroll organizations into the for-benefit model of business.”