Good Food Institute, The

Good Food Institute, The (Washington; ~50 staff, ~20 volunteers; )

A non-profit that aims to create “a Healthy, Humane, and Sustainable Food Supply.” Works with scientists, investors, and entrepreneurs, with a focus on clean meat and plant-based alternatives to animal products.


  • Provides marketing, design, legal, business, media, and other support to a select number of early-stage companies producing clean and plant-based products.
  • Helps established companies with ‘good’ products to succeed in the marketplace by mobilizing millions of supportive consumers to encourage their sale in stores, restaurants, and foodservice outlets.
  • Connects students, scientists, and entrepreneurs with jobs and opportunities in the academic and for-profit sectors.
  • Educates grant-making institutions, corporations, and governmental bodies about plant-based and clean meat R&D as a critical component of endeavors related to sustainability, climate change, and global health.
  • Works with restaurants, grocery stores, and food service companies to increase availability of plant-based options on menus, in grocery stores, and in cafeterias.
  • 361 Entrepreneurs in GFIdeas Community and 100+ Plant-based and clean meat entrepreneurs that are receiving strategic and technical support in 2017.


Leadership: Bruce Friedrich (Co-Founder, Executive Director)

Budget: ~$3m (2016)

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