Cradle to Cradle Products Innovation Institute

In Brief

2010, SF; Netherlands; Product Standards Guide, 161 companies, 2500 products; products registry; green chemistry/buildings


(2010, San Francisco; Netherlands;

Administers the Cradle to Cradle Certified™ Product Standard, which was gifted to the Institute by founders William McDonough and Michael Braungart.  Driving change in:  1) Fashion: “Fashion Positive” focuses on innovation in the supply chain, providing low-interest rate loans to suppliers, increasing transparency, and perpetual cycled materials for designers and brands; 2) Built Environments: products for building owners and architects, e.g., IceStone, durable surfaces made of recycled glass and concrete; 3) Education: courses on practical concepts and strategies for regenerative and circular design; 4) Product Design: using Cradle to Cradle Certified™ BASIC, PUMA launched two new collections of lifestyle apparel, footwear and accessories, called “InCycle,”; 5) Manufacturers: making products in fundamentally better ways, e.g., Ecover rigorously assessed all ingredients, packaging materials, processes and social practices used, testing for maximum material reutilization and biodegradability to have seven products certified Cradle to Cradle Certified SILVER.  Many innovation stories provide details of each effort.

Two types of certification are offered: 1) Cradle to Cradle Certified™ provides a continuous improvement pathway toward development of quality products. Products are assessed across five quality categories, with certification awarded at five levels; 2) the Material Health Certificate provides manufacturers with a trusted way to communicate their efforts to identify and replace chemicals of concern in their products.  Offers training programs for consultants and engineers who want to become assessors.  The Catalyst Program is for dedicated and self-directed individuals in the manufacturing sector who wish to advance the sustainability conversation within their own companies.  Provides participants with networking opportunities, e.g., the Innovation Celebration.  Publishes Product Standards Guide and a Products Registry.  161 companies and 2,500 products presently involved.  Interim President: Lewis Perkins.  12 staff.

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