Sustainable in a Generation – Mars Inc.

Founding Year:


Budget: $1bn

Barry Parkin (Chief Sustainability and Wellbeing Officer)

Mars Inc. is spending $1 billion on its “sustainable in a generation” initiative. Sets goals based on science to ensure operation within planetary and social boundaries and thereby becoming a truly sustainable business.  Emphasizes “uncommon collaborations because many problems are too complex for any company to solve alone.” Seeking “to drive systemic progress in the industries we operate in. The diversity of Mars’ portfolio means that its products play a variety of roles in health and wellbeing.” Focuses “on renovating and innovating products, responsibly marketing, and transparent labeling. Scaling up our work to provide healthy meal options and inspire families to cook together.”  Intends “to deliver on the United Nations’ Sustainable Development Goals, creating positive impact through our business practices and decisions.” Claims to have “a revenue of $33B and being ranked as the 6th largest privately held company in the United States.”


  • Healthy Planet —To “reduce environmental impacts in line with what science says is necessary to keep the planet healthy.”
  • Thriving People —To “significantly improve the working lives of one million people in our value chain to help them thrive.”
  • Nourishing Wellbeing — “To advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.”

Project examples:

  • Water Stewardship – Seeks to understand the impacts that operations and those of raw material suppliers have on both the availability and quality of water, at watershed level. Introduced context-based water targets (CBWT) to reduce water impacts from activities in Mars’ extended value chain. Has defined a water-saving allocation approach using water-scarcity data from The World Resources Institute’s Aqueduct platform. This data has been used to quantify Mars’ fair share of the water withdrawal reductions needed to address water scarcity in highly-stressed watersheds.
  • Land Usage – Sustainable land management is the building block for sustainable agriculture, and we believe we have a role to play in helping to stop, prevent and reverse practices that degrade land and put pressure on natural ecosystems.



Sustainable in a Generation – Mars Inc. contributes to the following Sustainable Development Goals

  Organization Type

  Geographic Foci


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