Rocky Mountain Institute

Founding year: 1982

Staff: 190

Budget: $42.6m (2018)

Amory Lovins (Co-founder, Chairman Emeritus, Chief Scientist)

An independent nonprofit that encourages efficient and restorative use of resources. Aims to transform global energy use to create a clean, prosperous, and secure low-carbon future. They push for the global energy transition from fossil fuels to efficiency and renewables by working in partnership with businesses, communities, institutions, and entrepreneurs to advance market-based solutions.

Guiding Principles:

  • Advanced resource productivity by using natural resources more efficiently
  • Whole-systems design based elegantly frugal solutions with multiple benefits
  • Positive action – “We don’t lobby, litigate, or harass those with whom we disagree”
  • Working with markets, not against them
  • End-use, least-cost approach
  • Biological insight on nature’s extraordinary design solutions
  • Corporate transformation an essential part of the solution
  • Pursuit of interconnection – The importance of a “vision across boundaries”




  • Reinventing Fire (2014, 352p.) – A book by Amory Lovins built on 30 years of research and work in the field that maps pathways for running a 158%-bigger U.S. economy in 2050 needing no oil, no coal, and no nuclear energy.
  • The Impact of Fossil Fuels in Buildings (2019) – Facts that “direct building emissions, showing where they come from and how they fit into the overall emissions picture in the US.”


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