Climate Media Lab

Founding Year:



Sabrina McCormick (Lab Director)

A university research lab using “the most cutting edge online testing to find out how video content influences audiences, giving media makers the power to formulate content that maximizes audience engagement and fosters social change.” Aims “to build climate communication for social change and to advance approaches based on evidence” by assessing “the impact of media and use that evidence to iterate improved outcomes.”

Areas of Study:


Leadership: Sabrina McCormick (Lab Director)

Climate Media Lab contributes to the following Sustainable Development Goals

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