Climate Media Lab

Founding Year:

Staff:

Budget:

Sabrina McCormick (Lab Director)

A university research lab using “the most cutting edge online testing to find out how video content influences audiences, giving media makers the power to formulate content that maximizes audience engagement and fosters social change.” Aims “to build climate communication for social change and to advance approaches based on evidence” by assessing “the impact of media and use that evidence to iterate improved outcomes.”

Areas of Study:

Publications:

Leadership: Sabrina McCormick (Lab Director)

Climate Media Lab contributes to the following Sustainable Development Goals


Related Content

Our world is amid multiple crises, aggravated by the COVID-19 pandemic and the war in Ukraine.  This includes a crisis in education and learning, notably at K-12 levels, where many…

A joint Project of the Swiss Agency for Development and Cooperation and the University of Geneva working under the motto “Hydropolitics Towards Peace and Security.”  As of 2017, it became…

A Texas A&M University-affiliated research group addressing the complexity of global risks and changes affecting the water, energy, and food sectors. The group’s approach addresses the various stakeholders affected by…